Disney Star sublicensed the ICC Men's TV rights to ZEE

Disney Star and Zee announced that they have entered into a sublicensing agreement over the ICC media rights. Disney Star won the TV and Digital rights "in a single round sealed bid process" announced by ICC on August 26.

Now, this agreement means that ZEE will broadcast the ICC events and Disney Star retains the digital rights for the 2024-27 cycle. There are four men's ICC events in the 2024-27 cycle, including two T20 World Cups (2024 and 2026), Champions Trophy in 2025 and the 2027 ODI World Cup. ZEE recently bagged the TV and Digital rights of the UAE T20 League for 10 years.

As per reports, the broadcast rights for ICC women's matches remain with Disney Star (Both TV and Digital). ZEE and Disney Star have said that the "ICC has in principle approved this arrangement".  

"This is first of its kind partnership in the Indian media and entertainment landscape, and this association with Disney Star reflects our strategic vision for the sports business in India. As a one-stop television destination for ICC men's cricket events until 2027, ZEE will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers". - Punit Goenka, MD and CEO, ZEE Entertainment.

"By securing the IPL television broadcast rights for 2023-27 and now opting to retain only the digital rights for ICC tournament for 2024-27, we have in place a balanced and robust cricket offering for our audience across linear and digital. Over the years, Disney Star has strengthened the appeal of international cricket in India, enabling it to reach diverse age groups and cultural demographics across all parts of the country. As India's leading media house, we will continue to do so with our strong portfolio of cricket properties across television and digital". - K Madhavan, Country Manager and President, Disney Star.